Hunan Shiqiang International Travel Agency Co., Ltd. has its registered headquarters at Unit S707, Block 0, Building 1, Gaosheng International Complex, East Side of Railway Station Square, Guanliping Road, Yongding District, Zhangjiajie City, Hunan Province. It is a professional international travel agency rooted in Zhangjiajie and deeply engaged in Hunan’s cultural tourism market.
The company holds dual Class A Qualifications for domestic tourism and inbound tourism services, making it a legitimate local cultural tourism service provider with full official travel operation credentials. Its core business covers all core scenic areas of Zhangjiajie and key cultural tourism destinations in Western Hunan. It delivers mid-to-high-end customized travel services for domestic and global tourists, standing as a benchmark enterprise in customized and inbound tourism sectors across Zhangjiajie, Hunan.
Positioned as a Comprehensive Local Tourism Operator of Zhangjiajie, the company focuses on mid-to-high-end customized travel. It shuns homogenized competition based on low-price shopping tours prevalent in the industry. Its core differentiated strengths include pure sightseeing without shopping, customized experiences, localized services and premium quality guarantees. Committed to crafting warm, in-depth and trick-free travel experiences in Hunan for global visitors, it aims to build a world-oriented customized cultural tourism brand leading Hunan and renowned nationwide.
Centered on Zhangjiajie, the business radiates across Western Hunan, delivering full-scenario services integrating natural sightseeing, cultural immersion and leisure vacations:
Core Destinations: Flagship scenic spots of Zhangjiajie including Zhangjiajie National Forest Park, Tianmen Mountain, Grand Canyon Glass Bridge, Yuanjiajie and Golden Whip Stream.
Extended Destinations: Cultural and folk sites of Western Hunan including Furong Town, Fenghuang Ancient City, Tuojiang River and Miao Villages.
Target Customer Groups: All domestic traveler segments including family parent-child groups, middle-aged and elderly leisure tourists, honeymoon couples and corporate team building groups; plus inbound visitors from Singapore, Malaysia, Europe and other regions.
Since its establishment, the company has adopted a steady and prudent development strategy driven by quality. Over six years, it has grown from a fledgling brand into a top-tier player in Hunan’s cultural tourism industry with a clear and stable development track:
2020 – Founding & Launch, Upholding IntegrityOfficially founded in Zhangjiajie with customized travel as its core differentiation. It pioneered the industry’s Three No Service Commitment: No Mandatory Shopping, No Optional Extra Charges, No Hidden Fees. Taking integrity as its fundamental business principle, it set a benchmark for transparent services in Zhangjiajie’s tourism market.
2021–2022 – Internal Capacity Building & Foundation ConsolidationAmid the industry downturn during the pandemic, the company upgraded its product system and service standards against market headwinds. It built a closed-loop full-process service covering pre-trip, on-trip and post-trip phases; formed a professional tour guide team with strict recruitment and training mechanisms; rigorously vetted local accommodation, catering and transportation partners, and rolled out a 24-hour emergency response system, laying a systematic foundation for business growth after market recovery.
2023 – Market Recovery & Rapid ExpansionWith the full rebound of tourism, the company achieved rapid business growth relying on accumulated reputation and mature service systems. It prioritized the development of inbound tourism, launching exclusive customized small-group products for foreign visitors and expanding service coverage to Singapore, Malaysia, Europe and more countries and regions. Inbound tourism became its second growth engine.
2024–2025 – Brand Upgrade & Surging ReputationThe company obtained multiple authoritative industry certifications and honors, continuously boosting brand influence. It has served hundreds of thousands of domestic and overseas tourists with consistently high visitor satisfaction and zero valid customer complaints. Its online service platform completed full upgrading, and deep cooperation was established with mainstream domestic and overseas OTAs including Klook, GetYourGuide, Viator, TikTok, Qunar and Ctrip Custom Tours, enabling efficient outreach to global tourists.
2026 – Sustained Industry Leadership & Multi-dimensional AdvancementRanked among Hunan’s top cultural tourism enterprises, it has become the preferred travel brand for visitors traveling to Hunan. It obtained multiple Triple-A credit certifications and industry honors, completed trademark intellectual property layout, and optimized its travel agency liability insurance system. It achieved comprehensive upgrades in compliance management, credit qualifications and service guarantees, steadily evolving into a high-quality, professional and international cultural tourism service provider.
The company has built a four-dimensional business framework covering core main businesses, featured businesses, special services and supporting ancillaries, covering all travel scenarios and forming a complete cultural tourism service ecosystem.
Centered on premium small-group pure sightseeing tours, it advocates independent itineraries, immersive experiences and unrushed leisure travel, rejecting superficial rushed sightseeing. All travel products support one-on-one fully customized arrangements based on tourist demands.
Flagship core products covering all landmark scenic spots of Zhangjiajie with slow-paced immersive experiences, tailored for visitors pursuing premium comfort.
Core Attractions: Iconic natural landscapes including Zhangjiajie National Forest Park (Yuanjiajie, Golden Whip Stream, Tianzi Mountain and other core zones), Tianmen Mountain Scenic Area and Zhangjiajie Grand Canyon Glass Bridge.
Product Features: Ample sightseeing time, in-depth professional commentary by licensed guides integrating geological science and folk culture; 100% shopping-free itineraries with zero hidden charges; premium small groups balancing privacy and service quality.
Connecting core cultural destinations of Western Hunan to deliver immersive folk culture routes blending natural scenery and human history.
Core Routes: Furong Town + Fenghuang Ancient City + Miao Village Folk Loop, including Tuojiang River boating, intangible cultural heritage experiences and folk interactive activities.
Product Features: In-depth exploration of Tujia and Miao ethnic cultures, paired with folk explanations, folk song interactions and local food tastings, allowing tourists to fully immerse themselves in the regional charm of Western Hunan.
Refined scenario-based exclusive itineraries designed for distinct travel groups:
Family Parent-child Tours: Relaxed, well-paced schedules balancing fun sightseeing and cultural science, with interactive parent-child activities suitable for all age groups, catering to both children’s engagement and parents’ comfort.
Senior Leisure Tours: Low-density schedules minimizing long drives, paired with thoughtful full-process services, customized accommodation, catering and medical emergency plans for elderly travelers, delivering laid-back, worry-free leisure trips.
Honeymoon Couple Tours: Private romantic exclusive two-person itineraries with customizable featured landscape homestays, romantic scene arrangements and exclusive viewing experiences, balancing privacy and ceremonial sense.
Corporate Team Building Tours: One-stop integrated travel solutions combining team building, conference expansion and business visits. Customizable team building themes, expansion activities and itineraries aligned with corporate demands for all enterprise scales.
Leveraging Class A inbound tourism qualifications, the company prioritizes inbound travel with a mature foreign visitor reception system, ranking among Zhangjiajie’s core inbound tourism service providers.
Premium Custom Small Groups for Overseas Visitors: Fully tailored itineraries aligned with overseas tourists’ travel habits and cultural preferences, featuring small-group, private and immersive experiences with flexible schedules and activities.
Multilingual Professional Reception Services: Licensed multilingual tour guides proficient in English, Italian and other languages with professional cross-cultural communication and cultural interpretation capabilities to seamlessly serve global visitors.
Local Cultural Featured Experiences: Customized ethnic Tujia folk activities, intangible cultural heritage handicraft workshops, local gourmet tastings and traditional folk performances for foreign visitors to deepen their understanding of Chinese regional culture.
Full On-Ground Support Services: 24-hour airport/station pick-up, full-time tour accompaniment and logistical coordination to resolve all ground travel pain points for overseas tourists.
Drawing on mature cultural tourism operation capacity, the company expands multi-scenario special tourism services for government, enterprise and institutional clients:
Study Tour Services: Design and organize natural science, historical and folk culture study tours for primary and secondary schools and educational institutions, balancing knowledge and practice with professional study instructors and full safety guarantees.
Recreation & Wellness Program Planning: Customized leisure recuperation itineraries for government departments and enterprises, integrating sightseeing, wellness experiences and cultural events with relaxed schedules and comprehensive services.
MICE (Meetings, Incentives, Conferences, Exhibitions) Services: Integrated solutions for conference & exhibition hosting, business inspections and incentive travel, covering venue setup, itinerary arrangement, reception services and supporting event coordination end-to-end.
One-stop supporting services covering every travel stage to satisfy all tourist demands, delivering seamless travel from initial consultation to trip completion:
Accommodation Services: Hotel reservation and customized lodging plans, carefully selected premium local hotels, featured homestays and resort resources to match diverse budgets and aesthetic preferences.
Ticketing Agency: Agent services for scenic spot tickets, performance tickets and transportation tickets with pre-booking to avoid queuing.
Transportation Services: Car rental and private car services covering airport/station transfers and in-tour transportation, partnering with certified fleets and licensed drivers.
Business Support: Visa consultation & agency, business advisory and local conference coordination.
Derivative Services: Authorized purchasing of Hunan local specialties and intangible cultural heritage crafts and other travel-related auxiliary services.
The company has established a full-process standardized service control framework embedding quality oversight throughout every travel stage, forming its core competitive advantage.
A complete closed-loop service chain covering pre-trip customization, on-trip execution and post-trip optimization with clear service standards for each link:
Pre-trip Stage: Dedicated one-on-one travel consultants communicate fully with tourists, issuing detailed itinerary plans and cost breakdowns formalized in official travel contracts to ensure full transparency and zero ambiguity.
On-trip Stage: Tour guides strictly follow standardized service protocols with unified reception scripts and service benchmarks, safeguarding tourist experience and safety with immediate response to emergencies.
Post-trip Stage: Dedicated staff conduct visitor satisfaction follow-up surveys, collect feedback and maintain service archives to continuously optimize products and services based on identified issues.
The Three No Integrity Commitment has been embedded in travel contracts since founding, subject to supervision by tourists and regulatory authorities:
No Mandatory Shopping: No shopping stops arranged throughout the trip; no inducement or coercion for tourist consumption.
No Optional Extra Charges: All scenic spots and experiences are clearly listed in itineraries without mandatory paid add-ons.
No Hidden Fees: Full cost breakdowns disclosed in advance with unlisted surcharges prohibited during travel.
Multi-dimensional oversight systems guarantee consistent service quality:
Supplier Oversight: Qualification audits and regular inspections for partnered hotels, restaurants, fleets and scenic service providers; only fully qualified, well-reputed partners are retained, with underperforming suppliers eliminated.
Personnel Management: Pre-job training, on-the-job assessments and post-trip reviews for tour guides and service staff; service quality is linked to performance appraisals to maintain unified service standards.
Quality Inspection Mechanism: Dedicated quality inspectors monitor full-process services via random itinerary spot checks, visitor follow-ups and complaint reviews.
A robust visitor satisfaction management framework has maintained zero valid complaints since establishment, with industry-leading tourist satisfaction rates. A rapid complaint response mechanism ensures resolution plans are issued within one hour of receiving feedback, with full follow-up until the issue is fully resolved to protect tourist rights.
Travel safety is the bottom line of travel agency services. The company has built a four-dimensional safety protection system integrating institutional mechanisms, insurance coverage, emergency plans and full oversight to fully safeguard tourist travel safety.
A dedicated emergency team operates around the clock to address unexpected incidents mid-trip with immediate intervention. Local emergency support hubs in Zhangjiajie enable rapid deployment of regional resources to resolve crises.
The company has purchased Type B Travel Agency Liability Insurance from Shenneng Property & Casualty Insurance Co., Ltd., providing comprehensive risk coverage for all group tourists:
Aggregate compensation limit: RMB 4 million
Per-accident compensation limit: RMB 2 million
Coverage includes bodily injury, property loss, mental damage, legal expenses and liability for travel delays
Full-year insurance coverage for all travel groups to underwrite operational risks.
Specialized safety response protocols are formulated for all travel scenarios covering all types of emergencies:
Scenic Safety Protocols: Safety visiting guidelines and rescue contingency plans for mountainous scenic areas and high-altitude activities.
Traffic Safety Protocols: Driving safety standards and emergency handling procedures for mountain roads and extreme weather conditions.
Health Safety Protocols: Nearby medical coordination for sudden illness or injury of tourists; tour guides carry basic first-aid supplies.
Extreme Weather Protocols: Itinerary adjustment and tourist resettlement plans for heavy rain, strong winds, extreme heat and other adverse weather, prioritizing tourist safety at all times.
Strict safety qualification audits apply to all cooperative suppliers:
Partner fleets must hold official operation permits, vehicles undergo annual inspections, and drivers hold matching driving licenses with no record of major traffic accidents.
Partner hotels and restaurants must hold valid fire safety and hygiene compliance certificates with regular hidden danger inspections.
Partner scenic service providers must possess official operation credentials and complete safety protection systems; professional safety staff are assigned for high-risk activities.
The company regards talent as its core competitiveness, building a well-structured, highly skilled workforce. All frontline service staff hold official professional certificates with extensive industry experience.
Led by Mr. Chen Ziqun, the core management team boasts over 10 years of deep experience in cultural tourism, with thorough insight into market trends and core tourist demands. Adhering to the development philosophy of “Avoid blind expansion; refine every detail”, the team pursues steady growth driven by quality and reputation. Mr. Chen Ziqun has been awarded the title of China Integrity Entrepreneur, the core leader of the company’s integrity-driven operation philosophy.
A large, high-competency tour guide team forms the core of service delivery:
Team Scale: Over 100 licensed tour guides including more than 60 senior core guides with average industry experience exceeding 5 years; 30 English-speaking guides, over 100 Chinese-speaking guides and more than a dozen minor-language interpreters.
Qualification Requirements: All tour guides hold official national tour guide certificates and pass rigorous professional assessments and service training before employment.
Core Competencies: Beyond professional interpretation skills, they possess profound knowledge of Hunan culture and Tujia folk customs, seamlessly integrating natural landscapes and human history into explanations, alongside localized services including folk song interactions and food recommendations.
Professional travel consultants deliver exclusive one-on-one services, all with years of itinerary planning experience and comprehensive knowledge of Hunan’s cultural tourism resources. Tailored personalized travel plans are designed for each tourist based on travel pace, interest preferences and budget, balancing itinerary rhythm, accommodation standards, catering features and travel safety to eliminate the hassle of self-organized trip planning.
Responsible for on-site itinerary delivery and logistical support covering schedule coordination, supplier liaison, emergency response and post-trip follow-up. The team implements a 24-hour duty system to guarantee full-cycle service responsiveness, smooth itinerary execution and rapid resolution of unexpected incidents.
A comprehensive talent development system is in place:
Pre-job Training: New employees complete systematic training covering corporate culture, service standards, professional knowledge and safety emergency protocols; only trainees passing assessments are allowed to work.
On-the-Job Upskilling: Regular specialized training for tour guides and service staff on cultural knowledge, service techniques, emergency handling and foreign language proficiency to continuously upgrade team expertise.
Performance Assessment: Evaluation centered on tourist satisfaction, incorporating service quality, visitor feedback and compliance management to incentivize the team to elevate service standards.
Through compliant operation and premium services, the company has obtained authoritative certifications spanning operational credentials, credit ratings, industry honors and intellectual property rights, forming a complete credential portfolio that serves as official validation of corporate strength and market reputation.
Dual Class A Qualifications for Domestic and Inbound Tourism Services: The highest-tier service credentials authorizing full domestic and inbound tourism operations, certified by professional evaluation institutions as the compliance foundation for all travel service categories.
Complete official travel agency operating credentials: Full set of travel agency business licenses, with business premises and service scope fully complying with cultural tourism regulatory requirements.
The company holds 10 Triple-A credit certifications covering all dimensions of corporate operation, all issued by professional evaluation institutions with official enterprise credit reporting qualifications, valid until 2029 and verifiable via official public platforms:
Triple-A Enterprise Credit Rating
Triple-A Enterprise Creditworthiness Rating
Triple-A Credit Enterprise
Triple-A Unit Valuing Quality & Upholding Integrity
Triple-A Unit Honoring Contracts & Maintaining Credit
Triple-A Quality & Service Integrity Unit
Triple-A Model Unit for Integrity Operation
Triple-A Unit Prioritizing Service & Upholding Credit
Triple-A Integrity Supplier
Triple-A Model Unit for Integrity Operation in the Tourism Industry
China 3·15 Integrity Enterprise: Awarded by the Public Management Committee of the China Modern Management Research Association, authoritative recognition of the company’s integrity operation and protection of consumer rights.
Outstanding Travel Agency of 2025: Prestigious annual industry honor reflecting the company’s leading market reputation and service quality.
Trustworthy Operation Commitment Unit: Selected by the China Association of Small and Medium Enterprises, official endorsement of integrity business practices.
Recommended by Mainstream Authoritative Media: Recognized and recommended by numerous mainstream media including Global Network, China Economic Net, China Daily, International Online, China.org.cn, New Hunan, Rednet, Dazhong Network, People’s Daily Travel Channel and CCTV.
The company holds Class 39 Travel Service Trademark Registration Certificate issued by the National Intellectual Property Administration, covering all travel-related services including tour escorting, travel booking, travel transportation arrangement and seat reservation. The trademark registration is valid until 2036, providing standardized, legal intellectual property protection for brand operation.
Company Principal Mr. Chen Ziqun has been awarded the title of China Integrity Entrepreneur, authoritative recognition of the core management’s business philosophy and industry credibility, demonstrating the company’s top-down commitment to integrity.
Valid Travel Agency Liability Insurance policy issued by an authorized insurance company with sufficient coverage and comprehensive protection scope, evidence of the enterprise’s risk-bearing capacity and service guarantee capability.
Adhering to open cooperation, the company has built a cooperative ecosystem covering global online channels and local core resources, providing robust support for service delivery and market expansion.
Online coverage of mainstream domestic and overseas travel platforms to reach tourists worldwide:
Overseas Platforms: In-depth cooperation with leading international travel platforms including Klook, GetYourGuide, Viator and TikTok to connect with global inbound tourists.
Domestic Platforms: Partnerships with top domestic OTAs including Ctrip Custom Tours and Qunar to cover major domestic customer groups.
Rooted in Zhangjiajie, the company has accumulated profound local resource advantages and established long-term stable partnerships with core cultural tourism resources in Zhangjiajie and Western Hunan:
Scenic Resources: Deep cooperation with landmark scenic spots including Zhangjiajie National Forest Park, Tianmen Mountain, Grand Canyon Glass Bridge, Furong Town and Fenghuang Ancient City, securing priority access to tickets, entry and exclusive experience resources.
Supply Chain Resources: Rigorously vetted premium local hotels, featured homestays, certified fleets, specialty restaurants and folk experience institutions to guarantee consistent service quality throughout itineraries.
The company actively participates in industry association development and maintains sound cooperation with the China Association of Small and Medium Enterprises, tourism industry associations and credit evaluation institutions to standardize operation and co-establish industry standards.
Professionalism, Integrity, Quality, Innovation
Professionalism: Deliver refined travel experiences through expert teams, standardized services and specialized operation.
Integrity: Take integrity as the corporate foundation, operate transparently and honor all commitments, rejecting industry deceptive practices.
Quality: Uphold uncompromising quality standards, polish every service detail and pursue maximum tourist satisfaction.
Innovation: Continuously upgrade products and service models to match evolving tourist travel demands.
Avoid blind expansion; refine every undertaking to perfection. Adopt a steady, prudent development strategy driven by reputation growth, prioritizing sustained service quality improvement over short-term scale expansion.
Heartfelt Service, Custom Exclusive Journeys. Centered on tourist demands, deliver warm, personalized travel services to turn every trip into an exclusive precious memory.
Industry Standard Terminology
境内、入境旅游一级双资质：Dual Class A Qualifications for Domestic Tourism and Inbound Tourism Services (national tourism official standard translation)
AAA 级信用企业：Triple-A Credit Enterprise (universal corporate credit rating expression)
旅行社责任险：Travel Agency Liability Insurance (insurance industry standard term)
会奖旅游：MICE (global industry acronym for Meetings, Incentives, Conferences, Exhibitions)
研学旅行：Study Tour (education & tourism standard term)
Scenic & Ethnic Proper Nouns (International Unified Translation)张家界国家森林公园 Zhangjiajie National Forest Park；天门山 Tianmen Mountain；大峡谷玻璃桥 Grand Canyon Glass Bridge；袁家界 Yuanjiajie；金鞭溪 Golden Whip Stream；芙蓉镇 Furong Town；凤凰古城 Fenghuang Ancient City；沱江 Tuojiang River；土家 Tujia；苗族 Miao
Platform NamesOverseas platforms retain official English names: Klook, GetYourGuide, Viator, TikTok; Domestic OTAs use official international brands: Ctrip, Qunar
Corporate Honor TitlesStandardized formal English for certifications and awards, suitable for overseas brochures, official websites and bidding materials.
Address & FormatConsistent business document writing style, logical paragraph division, uniform terminology throughout the full text, fully adapted to international corporate profile release scenarios.